Guide

JPG vs PNG: which should you use?

The short answer: JPG for photos, PNG for anything with sharp edges, text or transparency. Here’s why that rule holds up, what each format does to your image, and how to convert PNG to JPG (or the other way) for free.

By Altto · Updated 25 Sept 2026 · 7 min read

Quick answer: use JPG for photos — it makes much smaller files at a quality difference you’ll rarely notice. Use PNG for screenshots, logos, text and anything that needs a transparent background, because it keeps every pixel exactly as it was.

Need to switch? PNG to JPG and JPG to PNG convert in your browser, free, with nothing uploaded.

JPG and PNG are both ways of packing pixels into a smaller file, but they go about it in opposite ways — and that one difference decides almost everything else about when to use each. Get the compression right for the image in front of you, and the rest (file size, sharpness, whether it supports transparency) mostly follows on its own.

What is the difference between JPG and PNG?

JPG (JPEG) uses lossy compression. To shrink the file, it permanently throws away some of the image data — detail a viewer is unlikely to notice, mostly small colour variations. That’s a great trade for a photograph, where colours shift gradually across the frame anyway. It’s a bad trade for anything with hard edges: text, line art and flat-colour graphics come out of JPG compression with a soft, smudgy fringe around every sharp transition, usually called compression artefacts.

PNG uses lossless compression. It packs the file more efficiently, but every pixel comes back out exactly as it went in — nothing is discarded. That makes PNG the right choice whenever exactness matters: a screenshot, a logo, a chart, a scanned document, anything with legible text in it. The cost is file size: a PNG of a genuine photograph is often several times larger than a JPG of the same photo, for a difference most people would never spot.

JPG vs PNG at a glance
SituationBetter formatWhy
A photograph (people, landscapes, product shots)JPGLossy compression suits gradual colour transitions; big file-size saving, minimal visible loss
A screenshot or anything with on-screen textPNGLossless — text and interface edges stay perfectly sharp
A logo, icon or flat-colour graphicPNGSharp edges and solid blocks of colour compress cleanly and losslessly
An image that needs a transparent backgroundPNGJPG has no transparency support at all
A photo you’ll edit and re-save repeatedlyPNG (while editing)Avoids quality loss from repeated re-compression — export to JPG once at the end
Emailing photos or keeping under an upload limitJPGTypically a fraction of the size of an equivalent PNG

Is PNG better quality than JPG?

Technically, yes: a PNG is an exact copy of the pixels, while a JPG is always a close approximation. In practice, a JPG saved at a high quality setting is visually indistinguishable from the original for most photos, and far smaller. Where the gap shows is on sharp detail — zoom into a JPG of a screenshot and you’ll see faint blotches around the text that a PNG simply doesn’t have. So “better quality” really depends on what’s in the picture.

Transparency: the other big difference

PNG has a built-in alpha channel, so any pixel can be fully opaque, fully see-through, or anywhere in between — which is how a logo sits cleanly on a coloured background instead of arriving with a white box around it. JPG has no equivalent. Save a transparent PNG as a JPG and every transparent area is filled with a solid colour, almost always white. If a transparent background matters, PNG isn’t just the better option — it’s the only one of the two that works.

Why repeated saving hurts JPG but not PNG

JPG’s lossy compression is applied again every time the file is saved, so each edit-and-save cycle discards a little more detail (often called generation loss). Re-saving a PNG changes nothing. The practical rule: keep a working copy as PNG while you’re still editing, and export to JPG once, at the end.

Are JPG and JPEG the same thing?

Yes. They’re the same format with two spellings of the file extension. .jpg dates from older versions of Windows, which only allowed three-letter extensions; .jpeg is the full name. Any app that opens one opens the other, and renaming between them changes nothing about the image.

How to convert PNG to JPG

The most common reason to go this way is size: a form or upload box only accepts JPG, or a photo saved as PNG is too big to email. With Altto’s PNG to JPG converter:

  1. Add your PNG images — drop in one file or a whole batch.
  2. Choose a quality setting. Standard gives smaller files for everyday sharing; High stays closer to the original at a larger size. Both use a high JPG quality setting.
  3. Save your JPGs. A single image downloads directly; several come back together in a .zip.

The conversion happens with your browser’s own built-in image tools, inside the tab, so the files never leave your device. One thing to know before converting: any transparent areas in the PNG are filled with white, because JPG can’t store transparency. For a logo that needs to sit on a coloured background, keep the PNG.

Without a converter: on Windows, open the PNG in Paint and use File → Save as → JPEG picture. On a Mac, open it in Preview, choose File → Export, and pick JPEG from the Format menu (you’ll get a quality slider too). Both are fine for one or two images; a batch tool is quicker for a folder full.

How to convert JPG to PNG

Going the other way is useful when a tool or template specifically asks for a PNG, or when you want to keep editing an image without adding any further JPG loss. Altto’s JPG to PNG converter works the same way: add the files, convert, save. Two honest caveats:

  • It won’t improve quality. Converting stops any further loss, but it can’t restore detail the JPG already threw away.
  • It won’t make the background transparent. The PNG keeps whatever background the photo had. To cut the subject out, use the Background Remover instead, which gives you a transparent PNG — our guide on removing the background from a photo walks through it.

Expect the PNG to be noticeably larger than the JPG it came from. That’s normal: lossless compression simply can’t pack photographic detail as tightly.

What about WebP and HEIC?

WebP supports both lossy and lossless compression in one format, plus transparency, and is usually smaller than either JPG or PNG at similar quality. The catch is compatibility: some older software and upload forms still expect a plain JPG or PNG, which is usually the reason to convert one. HEIC is the default photo format on iPhone; it compresses more efficiently than JPG, but support outside Apple’s own apps is patchy, so HEIC photos often need converting before they’ll open or upload elsewhere — see how to convert HEIC to JPG.

Other free image tools

For the formats above there’s also WebP to JPG, WebP to PNG and HEIC to JPG, and if you only need a smaller file without changing format, Compress Image shrinks a JPG or PNG. Like the converters, they all run inside your browser tab, so the image is never uploaded.

Common questions

Is JPG or PNG better for photos?
JPG, in almost every case. Its lossy compression is built around the gradual colour transitions a photo is made of, so it produces a much smaller file at a quality difference most people can’t spot. Reach for PNG on a photo only if you need pixel-perfect preservation for further editing, or need part of the image to be transparent.
Does converting PNG to JPG reduce quality?
Slightly, because JPG is a lossy format — but at a high quality setting the difference is very hard to see on a photo. It’s more noticeable on screenshots, text and sharp-edged graphics, which is why those are better left as PNG. Any transparent areas are also filled with white, since JPG can’t store transparency.
Does PNG support transparency and JPG doesn’t?
Correct. PNG has a built-in alpha channel, so parts of an image can be fully or partially see-through. JPG has no concept of transparency at all — saving a transparent PNG as a JPG fills the transparent areas with a solid colour (usually white).
Why do my JPGs get blurrier every time I resave them?
Because JPG compression is lossy and it’s reapplied on every save — a JPG opened, edited slightly and saved again loses a little more detail on top of what was already discarded, an effect often called generation loss. PNG doesn’t have this problem: because its compression is lossless, saving the same PNG repeatedly produces the exact same pixels every time.
Is my image uploaded when I convert it on Altto?
No. Altto’s PNG to JPG and JPG to PNG converters decode and re-encode each image inside your browser tab using the browser’s own built-in canvas. There’s no server involved, so nothing is sent anywhere, seen or kept.

Need to convert a PNG to JPG?

Batch-convert PNGs to smaller JPGs (or go the other way) right in your browser — free, no sign-up, and nothing is ever uploaded.

Convert PNG to JPG

Sources

Where the PNG facts in this guide come from: